Introducing The Row Rewards: Luxury British Eyewear, Rewarded

Craftsmanship Meets Loyalty

At Savile Row Eyewear, exceptional craftsmanship has always been at the heart of what we do. Every frame is shaped with purpose, precision, and a quiet sense of excellence that has defined our British heritage brand for generations. Now, we're bringing that same spirit to a new experience—one created especially for our most loyal customers.

Welcome to The Row Rewards.

A loyalty programme designed to recognise the commitment, passion, and discerning taste of those who choose to wear Savile Row handcrafted eyewear.

How The Row Rewards Works

The Row Rewards is elegantly simple, reflecting the refined sophistication of our frames:

✨ Earn Points as You Shop

For every £1 you spend on Savile Row Eyewear, you'll automatically receive 10 Row Points. Whether you're investing in a pair of our iconic Beaufort frames, adding a Sun Clip accessory, or exploring our Contemporary Elegance collection, your loyalty is rewarded with every purchase.

✨ Redeem Points for Savings

Every 1,000 Row Points equals 5% in credit that you can apply towards future purchases. Your accumulated points translate directly into savings on our handcrafted frames and premium accessories, making luxury eyewear even more accessible to our valued customers.

Please note: Points can be redeemed on non-bespoke frames and accessories.

✨ Start Redeeming at 2,000 Points

Once you reach 2,000 Row Points (equivalent to £10 in credit), you can begin redeeming towards your next purchase. This threshold ensures meaningful savings while keeping the programme straightforward and rewarding.

✨ Points That Grow With You

Whether you're completing a bespoke order, choosing a classic Panto frame, adding a protective Sun Clip, or exploring our acetate collections, your Row Points accumulate automatically in your account. Every interaction with Savile Row Eyewear brings you closer to your next reward.

Why We Created The Row Rewards

Savile Row wearers are not just customers—they are part of a legacy that spans generations of British eyewear excellence.

Our handcrafted frames accompany you through life's important moments: the work you're proud of, the destinations you explore, the milestones you celebrate, and the everyday experiences that define your personal style. The Row Rewards is our way of honouring that relationship.

It's a thank you.

A nod of appreciation.

A luxury experience that feels personal and meaningful.

How to Get Started with The Row Rewards

Existing Customers:
If you already have a Savile Row Eyewear account, simply log in and your Row Points will appear automatically within your account dashboard. You can track your points balance, view your earning history, and see how close you are to your next reward.

New to Savile Row?
Creating an account takes just seconds—and your first Row Points will be waiting for you as soon as you make your first purchase. Join our community of discerning eyewear enthusiasts and start earning rewards immediately.

The Row Rewards: Quick Reference

Earning Rate: 10 points per £1 spent
Redemption Value: 1,000 points = 5% credit
Minimum Redemption: 2,000 points (10% credit)
Eligible Products: Non-bespoke frames and accessories
Point Tracking: Automatic via your account dashboard

Experience Savile Row Craftsmanship, Rewarded

The Row Rewards programme represents our commitment to the individuals who have made Savile Row Eyewear part of their personal style story. It's designed to make luxury British eyewear more rewarding with every purchase, while maintaining the exceptional quality and craftsmanship you expect from our brand.

Join The Row Rewards today and experience how we're honouring the loyalty of our most valued customers—one handcrafted frame at a time.

This is Savile Row craftsmanship, rewarded.

Warmly,
The Savile Row Eyewear Team